Craft. It’s the one word that sums up what interests me — from beverages to furniture, to music, to my profession. Craft is the art form of hard work. It’s passion, inspiration, sweat and heart, all wrapped up in a single outcome. For 25 years, I’ve been striving to craft beautiful, simple, effective communications. And craft doesn’t have to equal slow and tedious. In fact, data, insights and agility have become the newest tools in the chest. As a leader, my role is to teach, show, equip, and push. My love for the process, my passion to understand, and my ability to collaborate are what help me work with my teams — so we can all craft work that works.
Experience
Ketchum
SVP, Executive Creative Director
2017 - Present
Capstrat
SVP, Creative Director
2014
Capstrat
ACD
2011
Capstrat
Sr Art Director
2009
FWV Distilled
Sr Art Director, ACD
2007
Distill
Sr Art Director
2005
French West Vaughan
Art Director
2003
Front Door
Art Director, Jr Partner
1999
McKinney & Silver
Designer
1997
Leadership
Omnicom University: Advanced Management Program
2019
Considered one of the pre-eminent management development programs in the industry; based on the Harvard Business School case study method and is led by professors from HBS; held at Babson School of Management
What We Do You Can Too
2014 - Present
Mentorship and leadership; program introduces the creative industry to minority and underserved communities
Proficiencies
CREATIVE
Advertising (broadcast, digital, print), Digital, Graphic Design, Video/Motion, Photography
MARKETING
Client Relationships, Integrated Campaigns, New Business, Presentations, Strategy, Big Ideas
MANAGEMENT
Collaboration, Diplomacy, Fun, Inspiration, Mentorship, Motivation
APPLICATIONS
Photoshop, Illustrator, InDesign
Recognition
AIGA
American Advertising Federation
Communication Arts
PRINT
Client Highlights
Astroturf
Blue Cross Blue Shield of NC
Bulleit Bourbon / Diageo
CaroMont Health Health
CarQuest
Cotton Inc.
Downtown Raleigh Alliance
Epic Games
ExxonMobil
IntraHealth International
Jetcraft
Kingsdown
Lenovo
Nestea COOL
North Carolina State University
North Carolina Symphony
Michelin
Mother Earth Brewing
Quintiles
Raleigh Brewing
Rex Healthcare
Rock & Roll Hall of Fame
South State Bank
University of North Carolina
UNC REX Healthcare
Wrangler
Wendy's